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Your Web site should be an integral part of all marketing campaigns and corporate communications programs, and the URL for your site should appear on every piece of correspondence and marketing collateral your organization generates.
If your Web site is aimed primarily at local audiences you must look beyond getting listed in standard Web indexes, such as Yahoo and Infoseek. Publicize your URL where local residents or businesses will encounter it. Local libraries (and schools, where the content is relevant) are often the key to publicizing a new Web site within a localized geographic area.
You may also find opportunities to cross-promote your site with affiliated businesses, professional organizations, broadcast or print media, visitor or local information agencies, real estate and relocation services, Internet access providers, and local city or town directory sites. Your organization could also feature local nonprofit charitable or school events on your Web site. The cost in server space is usually trivial, and highly publicized local events featuring a Web page hosted within your site will boost local awareness of your Web presence. Site sponsorship might also interest local broadcast media as an interesting story angle. |
Our Services
Sales and Market Development
We provides companies and their sales or marketing staff with marketing problem solving. Whether the problem is low sales, loss of market share to competitors or branding, and we provide tested solutions to increase revenues using the company’s existing web site.
Public Relations
PR has always been an effective low cost way to promote and develop business. A.D. provides unique PR programs for domestic and foreign markets. We can also provide publicity in specialized markets.
Internet Marketing Consulting
We provide marketing assistance to companies who are having difficulty with the growth and use of their web sites.
Broadcast Development
We provide emerging companies with development of radio and television programs to increase marketing outreach.
Tips you may not know, Your home page URL should appear in all:
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Print advertisements |
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Answering machine messages |
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Radio and television advertisements |
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Lobby kiosks in high-traffic areas of your enterprise or in local libraries, schools, or other suitable venues |
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Direct mail campaigns |
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Business Cards |
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Stationary |
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Bills and statements |
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Product manuals, product packaging |
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Response cards, warrantee cards |
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Publications and promotional materials |
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Press releases |
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Posters and billboards |
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